Career Goals, 200 words
What are your short and long term career goals
At this time how would you describe your short-term, post-MBA goal in terms of industry, function, geography, company size and/or mission and how does it align with the long-term vision you have for your career? (200 words)
My short-term post-MBA goal is to join a large consumer goods company such as XXX, YYY or ZZZ as an assistant brand manager. In this role, I will manage one brand and implement strategies to increase sales, lead global marketing campaigns, manage a P&L and conduct market share analyses. I have been fascinated with consumer brands since my marketing concentration in college – I particularly enjoyed analyzing analyzed consumer behavior data to drive sales. Asa a team leader at Mega Communications, I’ve built communications strategies for the consumer giants Walmart and Unilever. Post-MBA, I would like to help drive critical marketing decision-making and strategy for consumer products conglomerates that operate at a national/global level.
My long-term vision is to rise to the role of Chief Marketing Officer at one of these CPG giants, where I will lead hundreds of professionals executing strategy of marketing programs, driving global sales and using data analytics to gain insights about performance and opportunities. My short-term target role, assistant brand manager, aligns with this long-term goal because I will continue to build experience working across brands, products and strategies as I progress in the company, developing the integrated skillset to lead marketing at a large, complex consumer-serving organization.