Describe two different and distinct paths you could see your career taking long term. How do you see your two paths unfolding? How do your paths tie to the mission of NYU Stern? What factors will most determine which path you will take?
Longjing tea leaves, Malaysian coconut sweets and rare Indian spices are some of my prized goods accumulated while traveling in Asia. From my passion for travel, coupled with my love for culinary exploration, stems one path where I would be Director of Product Development and source Southeast Asian food products to carry at a conglomerate like Williams & Sonoma or Target. This role would build upon my product development, marketing experience, and understanding of Southeast Asian tastes gleaned from my work in F&B strategy. Additionally, I would be responsible for establishing new supply chains, identifying target populations and devising brand strategy to market unknown Southeast Asian foods to the U.S. market. Based in the global headquarters, I would manage a diverse team across geographies, similar to what I currently do and enjoy at GLG.
The other path, true to my pioneering spirit, is to commercialize Southeast Asian handicraft producers. Shadowing my aunt at Westrim Crafts when I was young introduced me to the world of hunting for exotic craft supplies and marketing them to U.S. consumers eager for the newest trend. I know first-hand American buyer demand for Southeast Asian house-wares, jewelry and textiles, and I look to emulate my aunt’s unwavering determination and entrepreneurial mindset should my career follow this path. A secondary interest captured by this path is driving social impact through financial stimulus. Volunteering with Habitat for Humanity, I understand the far-reaching economic impact commercialization of a local producer could have. Through exposure volunteering at UNIFEM, I understand societal pressures thwart female professional progress. I would target commercializing female producers to help proliferate a stronger and more sustainable female presence in the working world.
At the Singapore Stern information session, I learned about Stern's "power of possible" through inspiring stories shared by James Kingham, such as that of the “accidental entrepreneur”, who made his dream a reality after winning a Stern venture competition. James also shared some of Stern’s mission tenets including a strong global perspective, innovative mindset and cultural adaptability. Both paths my career may take tie closely to Stern’s mission, and Stern provides unique offerings that make either path possible. Courses including ‘Supply Chain Management’, ‘Managing the Growing Company’ and ‘International Social Impact Strategies’ provide relevant knowledge for either path. Professor Jill Kickul's prized social entrepreneur insights will provide invaluable theory and practical application. I look to take a leading role in Stern Consulting Corp and the SEA International Trek for practice in devising and mobilizing a venture. Developing relationships with potential collaborators and mentors will be imperative for either path, and the Social Enterprise Association (SEA) plus Stern’s vast and established alumni network will be an excellent resource for cultivating partnerships.
I may meet future business partners for my venture in a social entrepreneurship class at Stern. Just as likely, I could meet an alumnus at a retail conglomerate who needs me to lead a product development team. Stern will not only hone the required skills but also provide opportunities to explore either path.