Please describe your short and long term goals post-MBA. How has your professional experience shaped these goals and influenced your decision to pursue an MBA degree?

Growing up as one of five bi-racial students in a small farm town south of Dallas, I yearned to see the world outside of Texas. Looking for the first opportunity to broaden my horizons, I only applied to East Coast colleges to ensure that I would experience a variety of ways of life. At seventeen, I moved to New York to attend NYU where I earned a Bachelor of Science in Business Administration, and immediately after moved to the Midwest to experience another area of the country, attending Indiana University Law School. Further pushing my boundaries, I studied abroad in Sevilla, Spain my first summer of law school and realized not only the joy of experiencing different cultures, but also my desire to have a career with a global impact. While interviewing for post-law school positions, I found I was not interested in the more traditional legal roles, but that my skills and passions were better suited for the business sector where I could combine the reasoning and analytical skills I learned in law school with my interest in marketing and travelling. My first job with Kaplan was a perfect balance of these qualities. My responsibilities as an account manager, including creating and implementing effective strategies, plans and promotions to increase preference at law schools, sparked my interest in discovering consumer needs. Last year, I accepted a position with Princeton Review as a regional manager, where I manage and analyze sales goals for over 100 representatives, work with outside corporate sponsors to increase revenue and brand recognition, and partner with cross-functional teams to drive growth. Additionally, this position has required numerous business travels, which, in addition to my international travels, has strongly piqued my interest in the hospitality and travel industry and I am now ready to make a career shift to this sector. My long-term vision is to become an innovator, developer and leader as a Chief Marketing Officer (CMO) of a large hospitality company. The most rewarding aspect of my past two roles is bringing a product that I believe in to other people. As a CMO, the opportunity to share my passion on an international level is exciting and motivating. After three years of sales and account management experience, I have developed a thirst for understanding consumers and discovering their needs, their motivation to purchase products or services and ultimately how they become loyal to a specific company or product. Within the hospitality industry, specifically airlines and hotels, providing excellent service and a quality product makes travel easier and more enjoyable, increases travelers’ happiness and encourages future travel and brand loyalty. To reach this goal, in the short term I want to become an associate brand manager within the hospitality industry with a company such as Virgin America or Kimpton Hotels, helping grow their business traveler segment, while maintaining their current brand as a luxury service. Here I will learn the ins and outs of the hospitality industry, while receiving hands on experience managing a product, coordinating marketing functions, and leading cross-functional teams to ensure that the marketing plan is properly executed. After learning the basic skills of brand management, I expect to progress through the company as a marketing director and eventually my ultimate goal of a CMO. An MBA is essential to reach my goals. As I have only worked on the sales side with a legal research and a bar review prep company, I realize my limitations without more formal training. Without knowledge of how to read and analyze a profit & loss statement, bring a brand to market and position it for success, evaluate pricing patterns, synthesize market reports and understand consumer learning, I cannot be successful in a brand management role. An MBA will not only ease the transition, but will also help me gain the building blocks of marketing and business in general and gain broader strategic skills to effectively manage multiple large products. I look forward to my MBA putting me on the path to achieving my personal and professional goals.